Whitepaper
A Smarter E-Commerce Checkout using AI
Whitepaper

A Smarter E-Commerce Checkout using AI

Transform checkout into a revenue-driving experience with AI-powered personalization and fraud prevention.

Whitepaper
A Smarter E-Commerce Checkout using AI
Dr. Brian Scott Glassman, Gerhard Van Wyk
8 minutes
December 2025
7 pages
Retail AI E-Commerce Optimization Checkout Optimization Cart Abandonment Fraud Prevention

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Whitepaper
A Smarter E-Commerce Checkout using AI
Author: Dr. Brian Scott Glassman, Gerhard Van Wyk
Reading Time: 8 minutes
Published: December 2025
Pages: 7

Details for the Article

Core Take Aways

AI-powered fraud detection identifying unusual behavior and risky transaction patterns at checkout

Dynamic checkout optimization balancing upselling opportunities with streamlined experience to reduce cart abandonment

Intelligent fulfillment recommendations analyzing customer preferences for delivery speed, cost, and environmental impact

Personalized upselling and cross-selling offers based on deep customer understanding and statistical correlations

AI-driven messaging opt-ins that identify and articulate relevant communication value for individual shoppers

Transparent and auditable Glassman Architecture framework enabling non-technical managers to review and improve AI recommendations

Executive Summary

AI is rapidly reshaping retail with the potential to transform the checkout experience into a dynamic process tailored to each individual and moment. The Glassman Architecture identifies five high-level functions where AI delivers immediate value: fraud detection through unusual behavior identification, dynamic checkout optimization that balances upselling with streamlined experience to reduce cart abandonment, intelligent fulfillment recommendations based on customer preferences, personalized upselling and cross-selling offers driven by deep customer understanding, and improved messaging opt-ins that anticipate future high-intent buying moments.

Unlike complex algorithmic systems with opaque decision-making processes, the Glassman Architecture remains transparent and accessible for average e-commerce managers to review without advanced technical knowledge. The system includes AI prompts with clear reasoning explanations, enabling decision makers to identify strong insights or correct flawed logic when improving the system. This transparency, combined with the framework's adaptability, enables retailers of all sizes to deploy AI that increases revenue, reduces fraud, and evolves with their business needs.

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